I liked this book. Really, you do not have to watch Mad Men (I did not) to understand the book. Yes, the writer makes quite a few references to what the show got right and what not in the atmosphere and settings of advertising agencies in the 60s, but the book is just as much about working women in the 60s in the advertising and how they tried to juggle career and family and how the situation is changed today, and did it really change.
I found it quite thought provoking and pretty well written. Although the details of some (not many) advertising campaigns did bore me a little bit.